ATTENTION: Photo Editors and News Desks
–Begging mannequins– Toronto’s small business needs support–
–The Toronto Association of Business Improvement Areas, #shoplocal, and #thinkoutsidethebox rally for small business –
Starting Tuesday December 15, Torontonians will see more than boarded-up storefronts at their favourite local shop, as the Broadview-Danforth and West Queen West BIAs, artistically positions mannequins with key messages in doorways of select Toronto small business.
Why : First there was #takeastand and #thinkoutsidethebigbox, now this artistic mannequin installation, which acts as a call to action to supports local businesses — otherwise it will be the death of local business.
WHERE/When: Tuesday, December 15
9:00AM – 10:30AM – The Danforth
Factory Girl (193 Danforth Ave.)
BodyBLue (199 Danforth Ave.)
The Clay Room (279 Danforth Ave.)
7Numbers (307 Danforth Ave.)
Irina Pappaport (333 Danforth Ave.)
11:00 – 12:00 – Queen West
Helena and Hildegard (1174 Queen St. West)
817 Sports Bar and Grill (817 Queen Street West)
Bu’na The Sout Coffee (1176 Queen Street West)
Who: Albert Stortchak, Board chair, Broadview Danforth BIA
WEBSITE: #shoplocal, #thinkoutsidethebigbox or https://www.thedanforth.ca/
About the installation:
The ‘out of work’ mannequins, at each location, will be holding signs with the slogans: “Hungry for Customers”, “Big Box kicked me to the curbside”, “Big box locked down my customers”, “My livelihood is non-essential”, “Don’t ignore local stores”, “Out of work. Shopping local helps”, “Be a good neighbour. Shop Local”, and “Please give dollars to local business”.
Media requiring more information please contact:
Tory Crowder | 416.998.9702| [email protected]
About the TABIA
The Toronto Association of Business Improvement Areas (TABIA) is a non-profit umbrella organization working with the 84 Business Improvement Areas within the City of Toronto, who in turn represent more than 70,000 business and property owners.
Zulu Alpha Kilo is a Toronto-based creative company with a staff of 135 full-time “Zuligans.” In 2016 and 2017, the agency was named ‘Small Agency of the Year’ and ‘International Small Agency of the Year’ respectively by Ad Age. Zulu has also been named one of ‘Canada’s Best Managed Companies’ by Deloitte and recognized by Forbes as a ‘small giant’.