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Miralis targets North America markets with $8 million investment
Canadian success story launches corporate growth plan and unveils new brand image
MONTREAL, January 14, 2016 – Miralis, a leading kitchen cabinet manufacturer, celebrated its 40th anniversary by kicking off the growth plan that will serve as a road map for its expansion across North America. The company from Quebec’s Lower St. Lawrence region is already firmly entrenched with a solid network of partner stores in Quebec. The next step is expansion into Ontario and the Eastern United States, a three-year campaign backed by an $8 million investment.
An $8 million investment
With this investment, Miralis will boost production capacity through process automation and robotization, train staff to support the company culture of innovation, and increase visibility across North America.
The Miralis growth plan is designed to sustain sales growth of 15% per year by consolidating the company’s market position in Quebec and increasing the number of partner stores in Ontario and the eastern United States.
“With this historic $8 million investment, we’re ensuring we have the tools to be all we can be,” said Miralis CEO Daniel Drapeau. “We have a clearly defined goal, and it is shared by each and every member of the Miralis team: to give more North Americans the opportunity to enjoy the Miralis kitchen of their dreams.”
Investment backed by a proven track record
Miralis is a leader in kitchen cabinets with 40 partner stores in Quebec and 30 more outside the province. Based in Saint-Anaclet, near Rimouski, Miralis employs 240 workers, and has tripled its production capacity in the past 8 years.
Miralis has been identified as a high-potential SME in Quebec and in 2016 will be supported by the Adrenalys and PerforME programs, to help ease the transition to becoming a mid-sized business.
Innovation: The core of a sound growth strategy
As one of the first Canadian companies to offer kitchen cabinets in a contemporary style, Miralis is known for its culture of innovation. The company’s growth strategy focuses on continuous process improvement and new product development. Miralis will shortly launch a brand new, highly innovative product inspired by the latest craze for materials with matte finishes.
“Thanks to our great network of partner stores, we never stop learning,” noted Daniel Drapeau. “Close relationships with retailers help us keep our finger on the pulse of the lifestyles and needs of today’s consumers. And that translates into innovative, sophisticated new products our clients love.”
Over the years, Miralis’s bold designs have garnered awards in Canada and internationally. This includes a 2014 A’Design Award at the International Design tradeshow in Milan for its Rough Chic product line.
With a wealth of innovative, exclusive products for dream homes, Miralis has been a Quebec leader in kitchen cabinets and bathrooms since 1976. Headquartered near Rimouski, the company employs over 240 employees with designs to fit every style, from classic to contemporary. Miralis products are available through a large network of authorized dealers in Quebec, Ontario, and the northeastern United States.
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