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Glad continues to encourage Canadians to embrace Garbage Day!

Posted on by Tory in Jump Start News | Leave a comment

 

News Release

For Immediate Release

 

Glad continues to encourage Canadians to embrace Garbage Day!

— The perfect curb-side workout, courtesy of the Glad Strength Training Program–

 

TORONTO ON, February 20, 2019 – Today, the likeable “Garbage Man” from Glad returns to build on the concept of appreciation for all his loyal Canadian Facebook friends. The 60-second film,  is reminiscent of an 80s-style workout, and is part three of the appreciation platform for Glad, following part one “Thank-you” and part two, “The Big Lift”.

 

For Glad, this program, like the others, focuses on appreciation and strength for the Glad bag. The film opens with, the garbage man dressed in his classic coveralls, jazzed up with a sweatband, legwarmers and runners. Pink neon lights and a retro soundtrack make this film a colourful flashback to the classic 80s-style aerobic video.

 

Glad encourages Canadians to have fun with garbage day. Why not squeeze in a weekly workout on the way to the curb? The Glad Strength Training Program is a full body experience, consisting of a series of unique exercises which demonstrates the strength of Glad garbage bags.

 

The challenge for GLAD has not changed: How do you get Canadians to notice your brand – and even justify paying a premium price for your products – when they’d rather keep you out of sight, smell and mind?

 

For GLAD, the answer is in demonstrating the strength of its products in an unexpected way – making people realize that their bags are strong enough to handle the really tough jobs. And they’re doing it in a way that stands out in a low-interest category. “Big Lift” and the GLAD ‘Strength Training Program’ continues GLAD’s focus on the category expert, who deals with garbage on a daily basis and appreciates bags that won’t fail– the trash collector.

 

“The Glad Strength Training Program” runs February 19 – March 1, 2019

 

View “Glad Strength training Program” :60s spot – https://youtu.be/Uvsm3BNxIuc

 

  https://fb.com/l/1HeTqbbcN9MRDsg

 

GIF

https://fb.com/l/2m5JUoB7zSPGhlS

 

View “Thank You” – https://www.youtube.com/watch?v=dNLCE2rT9TI

View “Big Lift” — https://www.youtube.com/watch?v=-3Y-sXrCjzk

 

 

Credits:

Client: Clorox Canada (Glad Canada)

Matt Kohler                                        Vice President Marketing CLOROX CANADA

Anna Conte                                       Sr. Lead, Global Insights

Ann Marie Cicuttini                          Category Team Lead / Marketing Manager GLAD

Luis Perez Martin                             Brand Manager

Ariane Friesen                                Sr. Lead Digital Marketing Manager/ Digital COE

 

Agency: FCB Canada

FCB Toronto

Tyler Turnbull                                   Chief Executive Office

Jeff Hilts                                            Chief Creative Officer

Nancy Crimi-Lamanna                   Chief Creative Officer

Noel Fenn                                         Group Creative Director – Art Director

Matt Antonello                                   Group Creative Director – Copywriter

Elma Karabegovic                           Art Director

Jessica Schnurr                              Copywriter

Stef Fabich                                       VP, Integrated Production

Christine Michalejko                                   Producer

Shelley Brown                                  Chief Strategy Officer

Shelagh Hartford                           Sr. Strategist

Tracy Little                                         VP Managing Director

Melissa Paulino                               Account Director

Adrian Bailon                                                Project Manager

Scott Drucker                                Director, DP

 

Sarah Kravetz                                   1st AD/Line Producer

Wade Odlum                                                Colourist @ Alter Ego

Izzy Ehrlich                                        Editor @ Rooster

Taylor McWade                                Assistant Editor @ Rooster

Grayson Matthews                          Music

 

 

Media Agency – OMD Canada

Elaine Lindsay                                 Group Director of Strategy

Trish Mallaci                                     Associate Director of Strategy

 

 

 

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Media Contact:

 

Tory Crowder

Jump Start Communications

416 998 9702

Torycrowder@jumpstartcommunications.ca

www.jumpstartcommunications.ca

 

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