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LGBTQ Students create their own Sex Ed Program

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Media Alert/Photo advisory

On Tuesday March 26, The Get REAL Movement and Toronto Ouest Secondary School will host a unique workshop to launch “LGBTQr Code”, an innovative t-shirt awareness campaign aimed at high school-aged students. There are two stylish tees, each displaying a QR code on the front. A quick scan with a student’s android or iphone will unlock a message unique to the LGBTQ community like: Is being gay a choice? Or how can I deal with bullying at school, stemming from my identity?

The workshop will cover:

  • The importance of inclusive education that recognizes the issues LGBTQ+ youth face
  • The importance of building community through sharing personal stories and experiences promoting inclusion within schools
  • The LGBTQr Code Campaign, an innovative means to tie these concepts together though T-shirts and a microsite, all supported by students

 

When:                         Tuesday March 26, 2019

 

                        8:00AM-10:00AM       Media interviews with students/staff

                        10:00AM -10:30AM    The Workshop/Presentation/Tee unveil

 

Who:               Students:

                        Julia Balot, Grade 11 student

                       

                        Get REAL:

                        Chris Studer, Executive Director

                        Marley Bowen, Executive Director

 

Special Guest,

Kenzie Brenna (@kenziebrenna)

 

UNION:

Olivia Damiani, Account Director

Bianca LaPenna, Account Coordinator

Adam Thur, Creative Director

Nadia Dunn, Associate Director of Integrated Production, Content

Jonathan Lajoie, Content Creator/In-House DP

 

Where:            The Library at Toronto Ouest Secondary School

                        330 Lansdowne Ave, Toronto, ON M6H 3Y1

 

 

Media Contact and RSVP: Tory Crowder, Jumpstart communications,

416-998-9702  torycrowder@jumpstartcommunications.ca

 

About Get Real

Founded at Western University in 2011, Get REAL is a non-profit organization that combats LGBTQ+ discrimination and bullying in schools, summer camps, and workplaces across Canada. National in scope, their programming focuses on providing positive LGBTQ+ role models, creating allies, and combatting prejudice and stereotypes through education. Between their high school after-school programs, their university chapters, and their inclusivity workshops, Get REAL has impacted over 250,000 young people to date, and the demand for their work is only growing.

 

About UNION

Founded in Toronto by Subtej Nijjar and Lance Martin, UNION is an integrated advertising agency that specializes in manufacturing ideas that help make their clients’ brands more useful to consumers. They create lasting unions between brands and consumers by finding ways to become a welcome, valued part of their lives at precisely the right times. Launched in 2012, UNION is part of the MDC Partners network. UNION has done work for a range of clients including INFINITI, Tetley, Kraft Canada, Best Buy, Canadian Real Estate Association, and pro-bono clients such as The Power Plant, Interval House, and Stop Gap. For more information about UNION, visit unioncreative.com.

 

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Media Contact:

 

Tory Crowder

Jump Start Communications

416 998 9702

Torycrowder@jumpstartcommunications.ca

www.jumpstartcommunications.ca

 

 

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